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Meet Isabella

Isabella is a fur-mom, friend, four-wheel enthusiast and the Founder and CEO of Beautifully You. She's poured her heart and soul into building the first all-sizes store in Canada where women can finally shop together. She is passionate about fashion, food, the ocean, family, charity, decor and much more. Here you will find affordable and trendy pieces for all-sizes, heart-filling inspiration for fashion, body positivity, and information about collaborations and events.

Isabella's signature style is both simplistic and feminine and enjoys styling pieces to create a variety of outfits. As a body positive advocate, she believes everyone is naturally beautiful inside and out and is deserving of love, acceptance and celebration. She donates to a local charity called Mama's For Mama's which she is very passionate about and helping those in need and giving back to the less fortunate. Her Biggest passion is her family and friends, which includes her dog Elsa.

As seen in: I LIKE HER STYLE VANCOUVER MAGAZINE

Isabella's Mission

We're on a mission to encourage women to love themselves, work on their goals and to live happy NOW.

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GET TO KNOW OUR VALUES

4 IMPORTANT VALUES THAT WE STAND BEHIND

BEAUTY

We believe that everyone is naturally beautiful inside and out and is deserving of love, acceptance and celebration. Together, we're redefining traditional beauty norms so that the word beautiful reflects how women feel instead of what we look like.

SIMPLICITY

We believe that a simplified lifestyle leads to a clear and confident mind, body and soul.

FASHION

We believe that fashion has the power to make you feel great and ready to conquer the day.

FREEDOM

We believe that you should have the freedom to be unapologetically you and that fashion should be accessible to all shapes and sizes.

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At one point in her life, Isabella Brusilo, the founder of Beautifully You, was shamed for her size and didn’t give herself or her body the love that it deserved. She was constantly struggling to find clothing that fit her and brands that resonated with how she was feeling.

Then one day she discovered some inspirational body-positive women who were speaking out on social media saying that the way your body was made is not wrong and that you can and should love yourself no matter what shape or size you are. She realized that so many women felt the same way as her and then the body positive messages started to work their magic. Instead of hating her curves she started embracing them!

That’s when the idea of Beautifully You was born. Isabella wanted to create a boutique that encouraged women of all ages to embrace their body and be happy NOW. Her goal is for women to feel inspired, stylish and carefree. She felt that a shop filled with gorgeous, trendy and simplistic fashion for all-sizes could help women remember that they are worth celebrating and that life is truly beautiful.